Freedom. Excitement. Purpose. Adventure. Icon.

For seventy years no singular word has more fully encompassed the impact of the Jeep Wrangler than that of "Icon". It has carried heavy artillery through combat zones, has served as a purpose vehicle for America's heartland, and has led expeditions into the unknown. The iconic Jeep Wrangler has entrenched itself as a symbol of freedom in all its forms and with the launch of the new 2012 Jeep Wrangler, the convergence of past and future has made the present an exciting time.